Case Study - Sprint
An Ecount Case Study - Sprint Details:
Results:
- Client: Sprint
- Program: Referral/Acquisition Program
- Product: Ecount Visa Cards
- Description: Customer receives a $25 Prepaid Visa Card for referral and
- activation of a new unit (Max. 10 referrals per year)
- Program Goals
- Increase program lift, take rate vs. previous offers
- Increase Sprint brand exposure
- Direct spend to back to Sprintpcs.com
- Reduce fulfillment costs
- $25 Sprint Visa Card & Rewards Portal
Results:
- Increase in lift/take rate of 500% versus invoice/service credits
- Program doubled eligible referrals—only change was the Sprint Visa Card
- 30% of total reward funds spent back at Sprintpcs.com or Sprint retail stores
- Multiple brand impressions
- Fulfillment costs reduced by 10%
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