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Case Study - Sprint
An Ecount Case Study - Sprint Details:
  • Client: Sprint
  • Program: Referral/Acquisition Program
  • Product: Ecount Visa Cards
  • Description: Customer receives a $25 Prepaid Visa Card for referral and
  • activation of a new unit (Max. 10 referrals per year)
  • Program Goals
    • Increase program lift, take rate vs. previous offers
    • Increase Sprint brand exposure
    • Direct spend to back to Sprintpcs.com
    • Reduce fulfillment costs
Ecount Solution:
  • $25 Sprint Visa Card & Rewards Portal


Results:
  • Increase in lift/take rate of 500% versus invoice/service credits
    • Program doubled eligible referrals—only change was the Sprint Visa Card
  • 30% of total reward funds spent back at Sprintpcs.com or Sprint retail stores
  • Multiple brand impressions
  • Fulfillment costs reduced by 10%
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